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One in five fans use mobile apps to consume sports content
20 April 2021
One in five fans use mobile apps to consume sports content
Sports Mobile audiences Devices & apps

One-fifth (19%) of sports fans across the globe consume sports content on mobile apps, according to data from YouGov.

Why it matters

The increasing demand for short-form and interactive content has changed the way fans consume content, with mobile apps now playing a more important role. This trend is particularly strong in Asia Pacific.

Takeaways

  • Vietnam is the country with the strongest sports consumption via mobile devices, with almost half (48%) of fans reporting to do so.
  • Europe and North America report some of the lowest proportions of mobile sports activity in comparison.

Sourced from YouGov and WARC...

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