The pandemic has made an omnichannel strategy essential for most companies and brands need to explore new ways to remain relevant in both the offline and online worlds.

Why it matters

An omnichannel strategy is needed for brands to succeed during these COVID times and while it can be a challenge to replicate the physical world online, technology to integrate it with offline, reviews and online videos to share information, consumer data, and a deep understanding of the customer journey will help to make the combination a success.