Home
The Feed
Your selections:
Offline to online: How brands can create an omnichannel experience | WARC | The Feed
You didn’t return any results. Please clear your filters.

14 January 2022
Offline to online: How brands can create an omnichannel experience
Purchase behaviour
Tech-driven innovation
Omnichannel retail
The pandemic has made an omnichannel strategy essential for most companies and brands need to explore new ways to remain relevant in both the offline and online worlds.
Why it matters
An omnichannel strategy is needed for brands to succeed during these COVID times and while it can be a challenge to replicate the physical world online, technology to integrate it with offline, reviews and online videos to share information, consumer data, and a deep understanding of the customer journey will help to make the combination a success.
Email this content