Networked commerce: How India’s kiranas are leading the way | WARC | The Feed

TBWA\India’s Satish Krishnamurthy and Vishwajit Vyas say the kirana mom-and-pop shops’ communal commerce during the pandemic shows that networked commerce is the new retail reality in India.

Why it matters

India’s networked commerce is growing organically, bringing deep value to all parts of the ecosystem and driving the new economy, making it on track to be as important as e-commerce in the next five to 10 years.

Takeaways