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10 March 2021
Most adults don't trust social advertising
Social media effectiveness
India
Indonesia
Less than one-half of adults say advertising on social media is 'somewhat' or 'very' trustworthy, according to data from YouGov.
Why it matters
This may pose a challenge to brands as low levels of trust could limit consumer engagement with new formats, like social commerce. This is not helped by the current social shopping experience which is far from seamless.
Takeaways
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