More consumers look to business on climate change | WARC | The Feed

More consumers look to business on climate change

Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19, according to the latest Ipsos Global Trends Study. 

Why it matters

Those shifts in public attitudes and values that can be discerned from the IPSOS data (based on polls of 24,000 people in 25 markets) appear to be driven by long-running trends in public opinion that pre-date COVID-19. In other words, the new normal looks more like the old normal than one might have expected last year.

Takeaways

• Almost two thirds of respondents (63%) say it is more important to them that companies do as much as they can to reduce harm to the environment than it is that companies pay the right amount of tax.
• Seven in ten agree that they tend to buy brands that reflect their personal values (70%). This link is strongest in Nigeria (91%), China (86%), Kenya and the Philippines (both 85%), while Mexicans and Danes are the least likely to agree (51% each).
• At the same time, 45% say they “don’t care if a brand is ethically or socially responsible, I just want them to make good products” (including 47% of Americans and 41% of both Germans and Britons).

Sourced from Ipsos