You didn’t return any results. Please clear your filters.
12 September 2021
More APAC consumers gravitating to brands with purpose: report
Brand purposeConsumer sentimentEnvironmental & social issues
Consumers in Asia are eight times more likely to buy from brands they believe to have a strong purpose – a two-fold increase from last year’s research, according Zeno Group’s annual Strength of Purpose report.
Why it matters
APAC consumers are more likely to support a brand making a profit if it has a “positive impact” on the world and they are also more likely to “forgive” a purposeful brand for missteps or if it faced public criticism.