Mobile gamers in Vietnam: Why brand marketers must get to know them better | WARC | The Feed
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Mobile gamers in Vietnam: Why brand marketers must get to know them better
Marketers can successfully target the right audience for their campaigns if they understand Vietnam’s mobile gamer demographics, say RMIT University’s Dr Ho Phu Hai and Dr Soumik Parida.
Why it matters
The pandemic has negatively impacted certain industries but benefited mobile gaming and created huge opportunities for brands to tap into the consumer experience. Marketers in Vietnam should forego one-off or supporting tactics and use it to build a lasting relationship with consumers.
Takeaways
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