Mindshare and Unilever top the Media 100 | WARC | The Feed

Mindshare and Unilever top the Media 100

Mindshare is the top agency network and Unilever the top brand owner in the WARC Media 100 rankings for 2021. 

The 2021 WARC Rankings – Creative 100, Media 100, Effective 100 – were postponed from Q1 until now because of the disruption to the awards industry caused by COVID-19. Many award shows paused in 2020 and resumed in 2021 to judge two-years of work. 

The top three spots in the different categories within the Media 100, along with scores and movement from the last ranking, are listed below.

Campaigns

1. Rabbi Bot · Always · MediaCom Connections Tel Aviv / ACW Grey Tel Aviv / GO Digital Marketing Netanya · 95.4 points
2. The Shape of History · Hulu · UM Los Angeles · 81.1 points
3. Naming The Invisible By Digital Birth Registration · Telenor · Ogilvy Islamabad · 70 points

Brands

1. McDonald’s · 135.3 points · up from #8
2. Nike · 118.6 points · up from #4
3. Always · 92.7 points · new entry

Advertisers

1. Unilever · Netherlands / UK · 346.4 points · no change #1
2. Procter & Gamble · US · 278.8 points · up from #3
3. The Walt Disney Company · US · 183.7 points · up from #10

Agencies

1. Mindshare Shanghai · Mindshare Worldwide · 215.4 points · up from #2
2. MediaCom Connections Tel Aviv · MediaCom · 184.1 · up from #6
3. Mindshare Ho Chi Minh City · Mindshare Worldwide · 122.2 points · up from #15

Networks 

1. Mindshare Worldwide · 774.6 points · no change #1
2. MediaCom · 695.7 points · no change #2
3. IPG Mediabrands · 585.5 points · no change #3

Holding companies

1. WPP · 2038.9 points · no change #1
2. Omnicom Group · 1206.9 points · no change #2
3. Interpublic Group · 958.9 points · no change #3

Countries

1. USA · 1274.4 points · no change #1
2. UK · 711.5 points· no change #2
3. China · 431.1 points · no change #3

Adam Gerhart, global CEO, Mindshare, said: “My congratulations and thanks go out to every person at Mindshare who does this every day across our network [and] to our clients who are true partners and believers in our people and our mission.” 

Full rankings are listed here. WARC Rankings subscribers can also view all the ranked creative, credits and case study summaries, in addition to further data by category and region.

These annual league tables are produced by combining the winners’ lists from the industry’s most important global and regional awards shows – as determined by the WARC Rankings Advisory Board and a worldwide industry survey – and by applying a rigorous proprietary three-step methodology.