Metaverse audiences interested in brand and sponsor content | WARC | The Feed

There is growing interest in the metaverse and audiences appear receptive to brand and sponsor content, according to research by game analytics company Newzoo.

Why it matters

Overall, 38% of consumers say they often or occasionally join game worlds for a social rather than a gaming need, suggesting strong potential interest from consumers in a metaverse. Brands also have a role to play in the mix of socialising and self-expression as offering content proves attractive to audiences.

Takeaways