Media impact in Australia: How it is evolving | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
Media impact in Australia: How it is evolving
A move to media quality should also involve moving beyond attention metrics in order to optimise the real-world impact of both the media and creative, says Neuro-Insight’s Peter Pynta.
Why it matters
Impact is about building, strengthening and re-triggering a network of memories in the brain, and a robust measurement of impact is required to achieve the greatest chance of success for advertisers.
Takeaways
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content
