Marketing strategy in 2021 most impacted by new consumer behaviours and recession | WARC | The Feed
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Marketing strategy in 2021 most impacted by new consumer behaviours and recession
The top three societal topics that marketers believe will have a significant impact on their marketing strategy for 2021 are a direct result of the COVID-19 pandemic, according to research from WARC’s Marketer’s Toolkit 2021.
Why it matters
The COVID-19 outbreak has caused marketers to adjust the factors they consider when planning for the following year. The coronavirus outbreak caused widespread disruption in consumer behaviour. Now, marketers have the challenge of understanding which of these changes will be long term and how they can respond appropriately. This challenge is perceived by marketers as bigger than the impact of an...
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