Marketing strategies for a privacy-first Australia | WARC | The Feed

Australian marketers are facing game-changing challenges in the new privacy-first era, making it crucial for brands to adapt their tracking solutions to comply with new and evolving data and privacy regulations.

Why it matters

Ahead of a cookie-less future, Australian marketers must adopt robust first-party data strategies that will yield higher quality PII (personally identifiable information) for better match rates and more effective advertising in the face of rapidly changing privacy regulations.

Takeaways