Marketing strategies for a privacy-first Australia | WARC | The Feed
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Marketing strategies for a privacy-first Australia
Australian marketers are facing game-changing challenges in the new privacy-first era, making it crucial for brands to adapt their tracking solutions to comply with new and evolving data and privacy regulations.
Why it matters
Ahead of a cookie-less future, Australian marketers must adopt robust first-party data strategies that will yield higher quality PII (personally identifiable information) for better match rates and more effective advertising in the face of rapidly changing privacy regulations.
Takeaways
- To thrive, businesses must become increasingly reliant on first-party data to power their strategies.
- Marketers used to justify technology choices based on offensive metrics like increase...
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