Marketing moments: How brands can create more of them as dark social proliferates | WARC | The Feed
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Marketing moments: How brands can create more of them as dark social proliferates
Dark social represents a blue ocean for marketers that invites experimentation and discovery, believes Jasmine Wong, Strategy Director at Initiative APAC.
Why it matters
Being unable to clearly quantify the ROI with dark social activity has stopped many brands from making a concerted effort to build their presence, but those who start investing would gain a first-mover advantage.
Takeaways
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