Marketing budget growth slowed in March | WARC | The Feed
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Marketing budget growth slowed in March
The growth in marketing budgets continues but at a slower rate, according to the latest figures from WARC Data's Global Marketing Index (GMI).
Why it matters
As marketing budget growth has slowed in the start of 2022, this could suggest the strong advertising recovery seen in 2021 may now be easing to more 'normal' levels.
This slowdown is visible across mobile, digital and TV budgets. Out-of-home was an exception and saw a quicker rate of growth in March when compared to February. Radio also eased its decline while press budgets saw no change.
Takeaways
- Global marketing budgets continue...
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