Marketers must do more to listen to women | WARC | The Feed

According to Nielsen, women will own 75% of the global discretionary spend by 2028, with generally more financial freedom and disposable income than ever before.

In light of Women’s History Month, it is important to reflect on how gender and bias still affect advertising to this day, and to examine what the industry can do to change its practices, not only for the social good, but to ensure business growth.

Why it matters