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16 January 2023
Marketers consider activating on BeReal
Devices & apps
Social media planning & buying
Strategy
Brands hoping to find a place on BeReal, a rapidly growing social media platform, will have to find organic ways to engage users given the lack of advertising options.
The background
- BeReal originally launched in 2020 but has attracted considerable buzz in the marketing community, having now racked up 10 million daily active users.
- As a community-based app with the wellbeing of its users a top priority, BeReal has no algorithm that drives content recommendation.
- Curating a “feed” is not possible, as the platform only shows what a user’s friend posts that day.
- BeReal has not introduced a suite of...
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