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Maplin looks to build its brand | WARC | The Feed

Maplin looks to build its brand
04 May 2021
Maplin looks to build its brand
Brand partnerships Electrical retail Customer experience

The resurrection of electronics retailer Maplin as an online-only business demonstrates there can be a different future for well-known brick-and-mortar brands, but an early focus on performance marketing will only take it so far.

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