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Many Twitter users expect brands to engage with social issues
07 March 2022
Many Twitter users expect brands to engage with social issues
Attitudes to advertising Consumer sentiment Brand management

Many Twitter users want brands to move forward with the times and to comment thoughtfully on social issues, according to a new study conducted by the social network’s intelligence initiative #RealTalk.

Why it matters

Over the last few years, vocal online consumers have increased their expectations for brands to speak up on social issues – but they also want marketers to “read the room.” Therefore, a thoughtful balance of tact and consistency is needed when tackling hot-button issues. Figure out the values of your brand and your audience, and show up for those issues year-round.

Takeaways

  • Eight in ten people...

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