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L’Oréal uses TV to encourage augmented reality adoption
08 November 2021
L’Oréal uses TV to encourage augmented reality adoption
E-commerce & mobile retail MMM & attribution Toiletries & cosmetics (general)

After suspending all TV campaigns at the start of the pandemic, L’Oréal has found a new role for the channel in supporting its strategy to boost e-commerce sales.

Post-COVID media planning

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