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10 September 2021
Lifecycle luxury: The future of luxury in Asia
Environmental & social issuesLuxury purchase behaviourLuxury retail
As shifting priorities alter long-held notions of luxury, TBWA\Singapore’s Belynda Sim looks at what will define 21st century premium in Asia.
Why it matters
Socially responsible brands are working with like-minded communities to drive more dialogue, collaboration and innovation that seek to shift the idea of luxury, with longevity ultimately being one of the key ways forward for the future of luxury.