As shifting priorities alter long-held notions of luxury, TBWA\Singapore’s Belynda Sim looks at what will define 21^st century premium in Asia.

Why it matters

Socially responsible brands are working with like-minded communities to drive more dialogue, collaboration and innovation that seek to shift the idea of luxury, with longevity ultimately being one of the key ways forward for the future of luxury.

Takeaways

• Creative sustainable developments by luxury brands are a richer kind of luxury that puts product lifecycles into focus.
• Hermès Petit h makes limited edition pieces from offcuts and excess materials to give new life to...