The UK’s most valuable brands have proved their resilience by bouncing back faster than the competition; learning from them provides a playbook for progress in a post-Brexit, late-pandemic context, according to Kantar.

Why it matters

UK brands lag behind the global list because they are struggling to stand out as a whole, however there are lessons in meaningful difference from the country’s top performers in the pandemic year.

Takeaways

• UK brands need to step up in light of Brexit and begin to learn from other parts of the world.
• Brands that maintained investment in a tough economic environment have shown...