Lessons from the Kantar BrandZ UK report | WARC | The Feed
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Lessons from the Kantar BrandZ UK report
The UK’s most valuable brands have proved their resilience by bouncing back faster than the competition; learning from them provides a playbook for progress in a post-Brexit, late-pandemic context, according to Kantar.
Why it matters
UK brands lag behind the global list because they are struggling to stand out as a whole, however there are lessons in meaningful difference from the country’s top performers in the pandemic year.
Takeaways
- UK brands need to step up in light of Brexit and begin to learn from other parts of the world.
- Brands that maintained investment in a tough economic environment have shown...
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