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17 June 2021
Lessons from The Body Shop on implementing purpose
Brand purpose
Bath toiletries, soaps
One of the original purpose-driven brands in British business, The Body Shop’s experience shows that even established brands must continue to evolve their mission with a view to the internal function of the organisation.
Why it matters
The Body Shop has recently refreshed its statement with much greater input from employees, revealing a set of values that matter both to staff and customers and that have guided decision-making during the pandemic.
Takeaways
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