Lessons from The Body Shop on implementing purpose | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC's editors.
You didn’t return any results. Please clear your filters.

Lessons from The Body Shop on implementing purpose
One of the original purpose-driven brands in British business, The Body Shop’s experience shows that even established brands must continue to evolve their mission with a view to the internal function of the organisation.
Why it matters
The Body Shop has recently refreshed its statement with much greater input from employees, revealing a set of values that matter both to staff and customers and that have guided decision-making during the pandemic.
Takeaways
This content is for subscribers only.
Sign in or book a demo to continue reading. WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content