Lessons from The Body Shop on implementing purpose | WARC | The Feed

One of the original purpose-driven brands in British business, The Body Shop’s experience shows that even established brands must continue to evolve their mission with a view to the internal function of the organisation. 

Why it matters

The Body Shop has recently refreshed its statement with much greater input from employees, revealing a set of values that matter both to staff and customers and that have guided decision-making during the pandemic. 

Takeaways