Lessons from Amazon’s record growth year | WARC | The Feed

Amazon’s Q4 2020 results reflect how much further the company goes beyond its e-commerce business, with key investments in its analytical layer being fundamental.

Why it matters

A 66% year-on-year growth in advertising reflects a powerful total proposition, which, as outgoing CEO Jeff Bezos points out, has been about normalising otherwise remarkable inventions.

Takeaways