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Koreans phone in their food order | WARC | The Feed

Koreans phone in their food order
07 February 2022
Koreans phone in their food order
E-commerce & mobile retail Supermarkets & grocery stores Restaurants & takeaways

Online food shopping surged in South Korea in 2021, with mobile transactions growing three times faster than internet shopping. 

Key statistics

The country’s online food market (which includes food delivery services) leapt 35.3%, according to data from Statistics Korea and industry sources, reported by Yonhap.

  • Mobile shopping accounted for 84.3% of the total.

  • Mobile shopping grew at 40.3% (internet shopping increased more slowly at 13.7%).

  • Food delivery services were the fastest-growing of any sector, up 48.2%, ahead of grocery at 26.7%; they now account for 13.3%.

Context

The data highlight how this particular market is growing faster than online shopping generally.

  • Latest figures show overall online shopping transaction value grew 21% last year (with mobile purchases up 27.6%). 

  • Cosmetics was one of the few sectors to show a decrease in online shopping.

Sourced from Yonhap, Korea JoongAng Daily [Image: Pexels]