KFC’s brand turnaround from diagnosis to cure | WARC | The Feed
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KFC’s brand turnaround from diagnosis to cure
KFC, the global chicken-focused fast food brand, reversed a drop in sales and footfall in the UK thanks to diagnostic insight work that resulted in a five-year turnaround plan.
Why it matters
When declines in sales and footfall are more than just a blip, it’s time for a rigorous exploration of what is going on through research. While the results of that research may be unpleasant for marketers to hear, it’s impossible to marshal the will – and funds – from the wider organisation to drive change without evidence.
Takeaways
- To understand the category, the consumer, the brand, and its...
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