Out-of-home advertising has begun to reach new highs from its steep pandemic losses, according to the latest data from JCDecaux.

Why it matters

Outdoor advertising saw unprecedented disruption in 2020 as stay-at-home orders were introduced and it is only now recovering to pre-pandemic levels. Key formats, like transport out-of-home, lag behind and remain below their 2019 levels though.

WARC Data forecasts outdoor advertising spend to equal $82bn this year, just shy of the pre-pandemic total.

Takeaways

• The company earned €509.3m from street furniture in the final three months of 2021, 0.4% more than in Q4 2019.
• However, other OOH formats,...