Introducing Asia’s new revenue engine: marketing | WARC | The Feed
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Introducing Asia’s new revenue engine: marketing
Diageo India’s CMO, Deepika Warrier, explained at the recent Mint Marketing Summit how marketing is no longer just a function to drive brand awareness and advertising, but is now an independent profit centre and responsible for generating revenue.
Why it matters
Marketing has become a key growth engine as it influences consumer decisions, even before a salesperson interacts with the buyer, and organisations that drive cross-functional alignment with marketing at the core will lead with revenue generation.
Takeaways
- Today’s CMOs are as responsible as their sales counterparts for growth and chalking up revenue.
- To drive revenue growth, marketers are leading...
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