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18 November 2021
Instagram is most popular for influencer marketing in Asia
Instagram is the most popular social media platform for influencer marketing campaigns in Asia, according to data from commerce enablement company AnyMind Group.
Why it matters
Influencer marketing has grown in importance in Asia as brands combine entertainment, social media and online selling with the growth of social commerce. However, there needs to be strong alignment between the brand and the creator for the campaign to resonate with the audience.