Instagram is the most popular social media platform for influencer marketing campaigns in Asia, according to data from commerce enablement company AnyMind Group.

Why it matters

Influencer marketing has grown in importance in Asia as brands combine entertainment, social media and online selling with the growth of social commerce. However, there needs to be strong alignment between the brand and the creator for the campaign to resonate with the audience.

Takeaways

• Almost two-fifths (38%) of influencer marketing campaigns were on Instagram this year on average, with Facebook placing second and YouTube following in third.
• Twitter is becoming increasingly important for...