Instagram adspend is half the size of Facebook investment | WARC | The Feed
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Instagram adspend is half the size of Facebook investment
Instagram accounts for 30.5% of advertising spend among Facebook-owned platforms, making it about half the size of the Facebook platform, according to data from social media and CX company Emplifi.
Why it matters
About $8.7bn was spent on Instagram in Q2 2021, helped by the platform's younger audience. However, the Facebook News Feed alone attracts more than half (54.6%) of all parent company advertising spend, in part because it delivers the second-highest click-through rate (0.29%).
Takeaways
- Instagram accounts for 30.5% of advertising spend among Facebook-owned platforms (equal to about $8.7bn), making it about half the size of the Facebook platform...
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