Brands are spending more on Instacart advertising and are achieving greater advertising efficiency, according to the latest data from e-commerce advertising and intelligence company, and WARC sister company, Perpetua.

Why it matters

However, Perpetua anticipates Q4 to see a rise in the cost-per-click and a decrease in ROAS as advertisers execute a more aggressive strategy in the holiday season.

While competition is intensifying, larger basket sizes have created an opportunity for brands to promote increased purchase quantity. However, as vaccination rates differ across the United States, hybrid buying is the new standard for grocery shoppers and brands will...