India's marketers need a bold and relevant stance | WARC | The Feed

A brand that takes a stand on a cause will polarise people but it has to do so because open debate is the only way to solve long-standing issues.

Why it matters

India’s marketers can no longer sit on the fence when it comes to talking about social issues. And when they do put forward a stance, they need to ensure it is bold and relevant.

Takeaways