Nearly half (45%) of online Indian consumers say free delivery increases the likelihood of purchase when shopping online, according to survey data from target audience company GWI.

Why it matters

The pandemic has accelerated the shift to e-commerce and for Indian businesses this means adapting to the continuously evolving consumer behaviours. As consumers are becoming more comfortable buying products online, brands need to be aware of what features make them go through with a purchase.

Takeaways

• Consumers value easy returns (38%) and coupons or discounts (34%) when shopping online.
• E-commerce is moving beyond convenience, though, as...