In Thailand, pandemic partnerships meet both basic and spiritual needs | WARC | The Feed

Amid the COVID-19 pandemic, brands and organisations in Thailand have partnered up to quickly and efficiently to provide not only for people’s everyday needs but also their well-being. Ogilvy’s Siyoree Thaitrakulpanich says brands and organisations realise they now have to really focus on the consumer and cannot get away with merely saying they care.

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