In Thailand, pandemic partnerships meet both basic and spiritual needs | WARC | The Feed
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In Thailand, pandemic partnerships meet both basic and spiritual needs
Amid the COVID-19 pandemic, brands and organisations in Thailand have partnered up to quickly and efficiently to provide not only for people’s everyday needs but also their well-being. Ogilvy’s Siyoree Thaitrakulpanich says brands and organisations realise they now have to really focus on the consumer and cannot get away with merely saying they care.
Why it matters
The pandemic has resulted in many effective partnerships between brands and organisations to meet the everyday needs of ordinary Thais. But the best pandemic partnerships are those that manifest the brand or organisation’s solidarity with the people, in a way that shows...
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