Despite evidence that Argentinians are activists when it comes to purpose, it was only smaller brands that came out on the supportive side of a move to legalize abortion, which passed the country’s Senate late last year.

Why it matters

Even as brands increasingly embrace purpose, they still have their limits, and discovering where and why those limits exist is an ongoing concern for brands.

Takeaways

• While some smaller brands openly supported the law, including the Argentinian fashion brand Tomas & Anouk (which sold pro-legalization socks), larger brands largely shied away from getting involved.
• Another reason brands may have avoided...