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Improved analytics and measurement to drive DOOH growth
23 July 2021
Improved analytics and measurement to drive DOOH growth
Data-driven marketing Digital outdoor & OOH Global

A shift in budgets to digital advertising, improved campaign analysis and a growing focus on measurement and evaluation are expected to be the main reasons for higher digital out-of-home (DOOH) investment in the future, according to research from DOOH company Alfi.

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