Brands can drive seasonal sales exponentially when they understand consumers and their purchasing behaviours, according to a Meta webinar on ‘How to maximise your seasonal sales moments’.

Why it matters

By optimising consumer journeys and gaining insights during seasonal sales moments, brands can capture the widest market, but they should also re-engage shoppers to drive repeat purchase and brand loyalty to keep the brand top of mind.

Takeaways

• Personalising the shopping experience can bring joy and reaching customers early will maximise the seasonal sales impact.
• Engage consumers on a deeper level with creative formats, while seamless purchasing journeys convert discovery...