How to persuade the vaccine hesitant | WARC | The Feed

In the US, COVID-19 vaccines had a quick early rollout, but as the vaccination rate has dropped, it’s time to shift from distribution to persuasion.

Why it matters

The vaccine rollout represents the best opportunity to save lives, so convincing more people to get vaccinated is crucial; brands can also learn from it, and adapt lessons to many other categories.

Takeaways