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25 May 2021
How to persuade the vaccine hesitant
Public health
United States
Behavioural research
In the US, COVID-19 vaccines had a quick early rollout, but as the vaccination rate has dropped, it’s time to shift from distribution to persuasion.
Why it matters
The vaccine rollout represents the best opportunity to save lives, so convincing more people to get vaccinated is crucial; brands can also learn from it, and adapt lessons to many other categories.
Takeaways
- People who are rejecting vaccines are not all the same; they include those who think being vaccinated is a violation of personal liberty, those who have a history of substandard medical treatment, and those who never took COVID-19 seriously....
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