How to navigate a decentralised world | WARC | The Feed
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How to navigate a decentralised world
The last decade has been characterised around centralisation; but as the innovation has dried up, and the negative side of the network effect has been felt people are increasingly looking to a patchwork quilt of tools and services, explains Oliver Feldwick, Head of Innovation, The&Partnership.
Why it matters
A backlash against tech monopolies and concerns around privacy is seeing people move from an open feed, one app world, to many private utilities. At the same time, a boom in decentralised creativity is showing a potential evolved digital experience emerging. One that is more equitable to creators and more rewarding to...
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