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How to navigate a decentralised world | WARC | The Feed

How to navigate a decentralised world
18 January 2022
How to navigate a decentralised world
Collaboration & co-creation Agency models & structures Digital media planning & buying

The last decade has been characterised around centralisation; but as the innovation has dried up, and the negative side of the network effect has been felt people are increasingly looking to a patchwork quilt of tools and services, explains Oliver Feldwick, Head of Innovation, The&Partnership.

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