Shoppertainment, product authenticity and superior service are some of the things online shoppers in Southeast Asia want, according to leading executives from Grab, Shopee and Lazada.

Why it matters

E-commerce in the region has grown rapidly in the past year and innovation is crucial to meeting changing consumer expectations in an omnichannel world, whether that’s using AI to power contextual advertising or developing specific shopping channels on platforms to meet the needs of different users.    

Takeaways

• The purchase funnel is collapsing, as awareness, consideration and purchase now happen in minutes instead of days.
• There are more livestreams and games...