How to deliver consumer experiences that matter | WARC | The Feed
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How to deliver consumer experiences that matter
Forty-six percent of APAC consumers believe that whether they shop in-store or online, their experience is paramount, so instead of trying to deliver mythical seamless experiences, brands should instead shift the focus to experiences that matter.
Why it matters
The post-pandemic consumer is now both offline and online. The Wow-Right-Now framework enables brands to understand the strengths of each channel, to create rich and interactive experiences in-store and online that offer value, price and purpose, as well as easier shopping through technology, channel integration and service delivery.
Takeaways
- The “why behind the buy” approach creates experiences that matter through three...
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