The future of digital marketing is omnichannel, and marketers will not succeed if they don't keep up with trends, says the senior vice president of Singapore’s DBS Bank, who explains how to craft a winning strategy. 

Why it matters

To implement a winning strategy for omnichannel marketing, brands should emphasise content in the creative journey, while having deep knowledge of the customer and fully integrating the marketing technology stack.

Takeaways

• Content is king but there has to be a shift to content relevance and context, to find what matters to customers.
• To be functional and profitable, work vertically and horizontally...