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26 January 2021
How the Capitol riot should alter brand actions in a polarized nation
Brand positioningPoliticsUnited States
US consumers entered the end of 2020 with concerns about the pandemic and the political environment, but in December, vaccines and new leadership gave a sense of anticipation about 2021. That abruptly ended with the deadly January 6 Capitol riot, and this shock alters the playbook for how brands should act.