How standard metrics can boost influencer marketing | WARC | The Feed

Developing industry-wide metrics for influencer marketing can enhance the credibility of this approach, in part by enabling comparison with other touchpoints.

Casey DePalma McCartney, senior director/head of PR and digital engagement at consumer goods giant Unilever, and chair of the Association of National Advertisers’ (ANA) Influencer Marketing Advisory Board, outlined this view at a recent event held by the trade body.

Why it matters