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15 March 2021
How standard metrics can boost influencer marketing
Influencers, KOLsDiversity & portrayal in advertisingEngagement
Developing industry-wide metrics for influencer marketing can enhance the credibility of this approach, in part by enabling comparison with other touchpoints.
Casey DePalma McCartney, senior director/head of PR and digital engagement at consumer goods giant Unilever, and chair of the Association of National Advertisers’ (ANA) Influencer Marketing Advisory Board, outlined this view at a recent event held by the trade body.