Property website firm Real Estate Australia makes searching for homes easier through personalised experiences, and it does this by making brand trust central to its core value proposition. 

Why it matters

Compliant capturing and storing of data create a value exchange: when users are given the choice and control over their personal information, it effectively balances strong privacy practices with the delivery of personalised experiences.

Takeaways

• Enhancing transparency, choice and control uplift the privacy experience for the users of realestate.com.au.
• User-behaviour capture automates the auditing of data to help autonomously identify personally identifiable information that could be at risk....