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22 June 2021
How PepsiCo turns digital data into new products
NPDData analysisData management
PepsiCo, the food and beverage giant, is successfully leveraging digital data as it creates new products that meet emerging consumer needs.
Why it matters
With consumers making heightened use of digital channels for shopping, communications, entertainment and work, brands have access to a growing amount of data that can inform their decision-making. Reacting at speed as new insights emerge is the critical next step.