How M&M’s built on its association with screen time | WARC | The Feed
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How M&M’s built on its association with screen time
Confectionery brand M&M’s has long been a popular snack for cinema-goers, but with the rise in OTT viewing it also aims to be the “streaming snack of choice”; a tie up with Amazon Prime Video led to a “positive sales uplift”.
Why it matters
Amazon is uniquely placed to help brands to achieve quality mass reach through its Prime Video platform, and then capitalise on this upper-funnel activity with performance advertising at the point of e-commerce purchase.
Takeaways
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