How HSL reinvented itself using semiotics | WARC | The Feed

The marketing and management teams at furniture maker/retailer HSL have gone from never having heard of semiotics to being complete converts in the space of one project.

Why it matters

In the minds of some, semiotics may be associated with French philosophers like Roland Barthes and Jacques Derrida, but the experience of a family-owned business in Yorkshire demonstrates the very practical applications of the discipline in the everyday world.

Takeaways