Unilever’s VP of global media David Porter discussed the consumer goods giant’s foray into the world of gaming marketing, at the Gaming Matters 2021 conference.

Why it matters

Companies and brands with purpose grow, and gaming will be one of the ways to communicate that purpose if marketers can gain a deep understanding of the culture and context of the games they are creating marketing assets for.

Takeaways

• Gaming can help marketers struggling to find great ways to tell true brand stories with emotion and depth.
• Brands can live their purpose and do some real good inside the game in...