How gaming delivers purpose and engagement for Unilever in APAC | WARC | The Feed

Unilever’s VP of global media David Porter discussed the consumer goods giant’s foray into the world of gaming marketing, at the Gaming Matters 2021 conference.

Why it matters

Companies and brands with purpose grow, and gaming will be one of the ways to communicate that purpose if marketers can gain a deep understanding of the culture and context of the games they are creating marketing assets for.

Takeaways