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16 December 2021
How gaming delivers purpose and engagement for Unilever in APAC
Brand purpose
Gaming hardware & software
In-game advertising
Unilever’s VP of global media David Porter discussed the consumer goods giant’s foray into the world of gaming marketing, at the Gaming Matters 2021 conference.
Why it matters
Companies and brands with purpose grow, and gaming will be one of the ways to communicate that purpose if marketers can gain a deep understanding of the culture and context of the games they are creating marketing assets for.
Takeaways
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