How gaming delivers purpose and engagement for Unilever in APAC | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.

How gaming delivers purpose and engagement for Unilever in APAC
Unilever’s VP of global media David Porter discussed the consumer goods giant’s foray into the world of gaming marketing, at the Gaming Matters 2021 conference.
Why it matters
Companies and brands with purpose grow, and gaming will be one of the ways to communicate that purpose if marketers can gain a deep understanding of the culture and context of the games they are creating marketing assets for.
Takeaways
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content