As AI becomes more integrated into professional occupations, the advertising industry could face structural changes and trust issues related to how consumers perceive advertisements. 

That’s according to a study in the Journal of Advertising Research which examined the impact of creative AI on seven stakeholder groups: brand managers, planners and strategists, creative teams, producers and creators, talent and models, advertising distributors, and regulators and policymakers. 

Why it matters

Technology is increasingly becoming more sophisticated, giving rise to possibilities that felt like they were in the realm of science fiction only a decade ago. Brands can take advantage of AI, for...