How can you deliver what customers want? | WARC | The Feed
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.
How can you deliver what customers want?
Commercially successful businesses deliver what customers want, but it’s hard to make that actually happen; Peter Duffy, CEO of price comparison website MoneySuperMarket has some pointers.
Why it matters
Many businesses claim to be customer-centric but how many truly are? Listening to customers and understanding what they want is one thing; making it happen is a very different matter, requiring leadership and an ability to connect all the various parts of an organisation in order to deliver a result.
- Senior people need to keep sight of the customer-facing parts of the business and prioritise accordingly.
- Data is vital but...
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content