Commercially successful businesses deliver what customers want, but it’s hard to make that actually happen; Peter Duffy, CEO of price comparison website MoneySuperMarket has some pointers. 

Why it matters

Many businesses claim to be customer-centric but how many truly are? Listening to customers and understanding what they want is one thing; making it happen is a very different matter, requiring leadership and an ability to connect all the various parts of an organisation in order to deliver a result.

Takeaways 

• Senior people need to keep sight of the customer-facing parts of the business and prioritise accordingly. 
• Data is vital but...