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18 February 2022
How can you deliver what customers want?
Customer centricityCustomer experience
Commercially successful businesses deliver what customers want, but it’s hard to make that actually happen; Peter Duffy, CEO of price comparison website MoneySuperMarket has some pointers.
Why it matters
Many businesses claim to be customer-centric but how many truly are? Listening to customers and understanding what they want is one thing; making it happen is a very different matter, requiring leadership and an ability to connect all the various parts of an organisation in order to deliver a result.